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Every auto shop or small business should blog regularly to stay relevant in the industry and bring in new customers, as well as inform potential customers, about services, products and showcase your knowledge about all things automotive.
Blogging is especially important for smaller independent shops, as they don’t have the privilege of having corporate handle marketing aspect of the business for them. If you’re looking to start an auto repair or detailing blog for your shop, it’s important to understand the benefits of having a blog for your small business. Statistics indicate that businesses that blog attract 55% more web traffic and more 88% more leads a month.
Regardless of whether you are just starting out or getting back into the swing of posting to your small business blog, you should make sure that are using the best platform to meet your needs.If you’re not a website design, you’ll most likely use a content management system. The beauty of content management systems such as WordPress is that you have access to built-in SEO tools, and the ability to upload your own images and videos.
Blogging is one of the easiest methods that you can implement into your online marketing strategy to get more traffic flowing to your auto detailing and repair shop. We at Sidney Kay Designs encourage you to give blogging a try. In this article, we will share quick and easy blog post ideas to help you get startedCar Maintenance and Service Checklist:
One of the great aspects of having an blog is that it allows you to communicate with your current customers and well as to educate potential customers about your service and products and all things automotive. Also, posting regulary improves your auto shop website’s SEO and gives you something intersting to share with your followers on social media. Most importantly posting information about how to know when a car is in need of routine maintenance or repair, teaches your targeted audience signs to watch out that require to be looked at by an automotive specialist.
Don’t assume that all car owners know their maintenance requirements and schedule. Sharing automotive maintenance related posts provide your followers with useful information and help remind them of their upcoming oil change, tire inspection, new tires, or tune-up.
Frequently asked questions (FAQ) gives readers information at a much faster pace, making them ideal for those prefer to browse article rather than read them. This is also a chance to highlight your services and promote auto detailing or repair shop. Make sure that your blog posts relate back to your shop’s service, products or warranties. Each post should include a call-to-action where you invite readers to view additional information on your website to learn more or to call to schedule an appointment.
Now that you’ve gotten the hang of blogging for your automotive repair or detailing shop, you should take your website to the next level. One of the best ways to diversify your content and get the most out of your blog materials is to repurpose your article into short videos, lead magnets or social media posts. This is a great way to reach a wide range of people who may prefer receiving content visually. Along with these strategies, you can also promote readership and sales through email marketing.
Having a business blog is a proven, growth hack that countless businesses have expanded their client base. Along with these strategies, email marketing, content planning, keyword research and quality content you can attract more website visitors, leads to your automotive repair shop.